About decal.asia

Built on Three Decades of Precision, Driven by a Family's Commitment to Craft

We did not set out to become Southeast Asia's only dedicated tyre label specialist. We set out to print the best labels we could — and never stopped investing in better equipment, better processes, and better people. Thirty-five years later, the world's leading tire manufacturers trust us with their production lines.

Family-Founded in 1989IATF 16949 CertifiedServing 50+ Manufacturers Worldwide

1989

Year Founded

50+

Manufacturers Served

100M+

Labels Delivered

15+

Countries Reached

Our Story

From a Single Press to a World-Class Facility

In 1989, our founder started a small label printing operation in Nakhon Pathom, west of Bangkok, with a single letterpress and a handful of clients. The business was simple: print labels, deliver on time, never compromise on quality. That principle has not changed in thirty-five years.

What started as basic letterpress work grew — job by job, client by client — into a multi-technology printing facility. When clients needed screen printing, we invested. When the tire industry demanded flexographic capability, we installed a BOBST M1 10-colour inline UV press. When digital prototyping became critical, we added an HP Indigo. Every investment was driven by a client need, not a boardroom presentation.

Today, decal.asia operates five printing technologies under one roof, serves over fifty manufacturers across fifteen countries, and has delivered more than one hundred million labels. We are still family-led, still founder-guided, and still driven by the same principle: print the best labels we can, deliver on time, never compromise.

We are not a conglomerate. We are not a division of a larger company. We are a family business that has earned every certification, every client, and every reputation point through three decades of work. When you choose decal.asia, you work with people who answer the phone, who know your specifications by name, and who will be here next year, and the year after that.

Our Journey

Three Decades of Continuous Investment

1989

Founded

Established in Nakhon Pathom, Thailand as a specialty label printer — starting with a single letterpress and a commitment to quality.

1995

First Tier-1 Contract

Awarded first contract with a global Tier-1 tire manufacturer — validating our quality and production reliability on the world stage.

2005

ISO 9001 Certification

Achieved ISO 9001 quality management certification — formalising the quality systems we had been practising since day one.

2012

Facility Expansion

Expanded production facility and invested in new printing and converting equipment to meet growing demand from international clients.

2018

IATF 16949 Certification

Achieved IATF 16949 automotive quality standard — the gold standard required by Tier-1 OEMs and major tire manufacturers worldwide.

2020

BOBST M1 & Digital Investment

Installed BOBST M1 10-colour inline UV flexo press and HP Indigo digital press — bringing world-class printing technology to our facility.

2023

Grafotronic HI3 & 100% Inspection

Added Grafotronic HI3 finishing system with 100% camera-based inspection — ensuring zero-defect quality on every roll we ship.

2024

100 Million Labels

Surpassed 100 million labels delivered and achieved ISO 14001 environmental certification — a milestone in both scale and sustainability.

What We Stand For

Principles That Have Guided Us for 35 Years

Craftsmanship Over Shortcuts

We invest in the best equipment, hire skilled operators, and refuse to cut corners. Every label reflects our name — and we take that personally.

Reliability You Can Build On

Label shortages shut production lines. Our inventory management, reorder systems, and production planning exist for one reason: your line keeps running.

Clients, Not Transactions

Our longest client relationships span decades. We learn your specifications, anticipate your needs, and treat your production schedule as our own.

Continuous Reinvestment

BOBST M1, HP Indigo, Grafotronic HI3, ESKO, AVT — we reinvest in world-class equipment because our clients deserve world-class output.

Family Accountability

We are a family-led business. When something goes wrong, you speak to the people who own the problem — not a call centre, not a ticket system.

Environmental Responsibility

ISO 14001 certified. We are committed to sustainable manufacturing, waste reduction, and responsible material sourcing — because the industry we serve depends on it.

Our Facility

Where Precision Meets Production

Our manufacturing facility in Nakhon Pathom, west of Bangkok, houses five printing technologies, dedicated converting lines, an R&D laboratory, and 100% automated inspection systems — all under one roof. We operate six days a week with a team of experienced engineers, press operators, and quality inspectors.

Nakhon Pathom, Thailand

Strategically located west of Bangkok with access to Thailand's major logistics corridors for efficient domestic and international shipping.

5 Printing Technologies

Flexographic, digital, screen, letterpress, and offset printing — all in-house. No outsourcing, no handoffs, no excuses.

6-Day Operations

Monday through Saturday production with dedicated teams for each technology line, ensuring consistent output and rapid turnaround.

100% Inspection Systems

AVT on-press inspection, Grafotronic HI3 camera-based finishing, and PrintTutor remote monitoring — every label inspected before shipment.

Global Reach

Trusted by Manufacturers Across 15+ Countries

From our facility in Thailand, we serve tire and rubber manufacturers across Southeast Asia, East Asia, South Asia, the Middle East, and beyond. Our clients include Tier-1 OEMs, regional champions, and specialty rubber manufacturers who demand the same quality standard regardless of order size.

Southeast Asia

Thailand, Vietnam, Indonesia, Malaysia, Philippines, Myanmar

East Asia

China, Taiwan, South Korea, Japan

South Asia & Middle East

India, Sri Lanka, UAE, Saudi Arabia

Global Partnerships

Label programs supporting manufacturers who export to Europe, North America, and Africa

Certifications

Every Certificate Earned, Not Purchased

IATF 16949

Automotive quality management — the standard demanded by the world's leading tire manufacturers. Maintained through rigorous third-party audits.

ISO 9001:2015

Quality management systems. Systematic processes that ensure every label meets specification, every time, at any volume.

ISO 14001:2015

Environmental management. Sustainable manufacturing practices, waste reduction, and responsible material sourcing.

GMP

Good Manufacturing Practice. Process hygiene, material traceability, and documentation standards for clean, controlled production.

Why decal.asia

What Three Decades of Focus Looks Like

#1 in SE Asia

SE Asia's Only Dedicated Specialist

We do not print cereal boxes and tire labels on the same line. We are 100% dedicated to tire labeling, rubber decals, and vulcanization labels. This is all we do.

35+ Years, Zero Shortcuts

Founded in 1989. Family-led since day one. We have printed through economic crises, material shortages, and industry shifts — and we are still here, still growing.

Tier-1 OEM Trusted

The world's largest tire manufacturers trust us with their labels. Their quality auditors have walked our facility. Their engineers know our team by name.

World-Class Equipment

BOBST M1 10-colour inline UV flexo. HP Indigo digital. Grafotronic HI3 with 100% inspection. We invest like a multinational because our clients expect multinational quality.

Direct Accountability

Family-led means there is no corporate hierarchy between you and the decision-makers. Problems get solved the same day, not the same quarter.

We Will Be Here Tomorrow

We are not a startup chasing funding rounds. We are a family business built on three decades of reinvestment. Your label program is safe with us — this year, next year, and beyond.

Frequently Asked Questions

Company FAQ

How long has decal.asia been in business?

decal.asia was founded in 1989, giving us over 35 years of experience in label printing and rubber decal manufacturing. We started as a small letterpress operation and have grown into Southeast Asia's only dedicated tire label specialist through continuous reinvestment in technology and people.

Where is your manufacturing facility located?

Our facility is in Nakhon Pathom, west of Bangkok, Thailand. The location provides access to Thailand's major logistics corridors for efficient shipping across Southeast Asia and internationally. We operate six days a week (Monday–Saturday, 08:00–17:00).

Is decal.asia a family business?

Yes. decal.asia is a family-founded, family-led business. We have been guided by our founder's principles since 1989: deliver quality, invest in the best equipment, and treat every client relationship as a long-term partnership. This direct accountability is central to how we operate.

Do you serve international clients outside Thailand?

Yes. We serve tire and rubber manufacturers across 15+ countries including Thailand, Vietnam, Indonesia, Malaysia, China, Taiwan, India, South Korea, Japan, and the Middle East. Our labels support manufacturers who export finished products to every continent.

What certifications does your facility hold?

Our facility holds IATF 16949 (automotive quality management, required by Tier-1 OEMs), ISO 9001:2015 (quality management), ISO 14001:2015 (environmental management), and GMP (Good Manufacturing Practice). All certifications are maintained through regular third-party audits.

Why should I choose decal.asia over other label manufacturers?

We are Southeast Asia's only manufacturer 100% dedicated to tire labels and rubber decals. Unlike general label printers who handle everything from food packaging to cosmetics, we focus exclusively on the unique demands of rubber labeling — vulcanization survival, autoclave resistance, and tire-specific compliance standards. Combine that with IATF 16949 certification, 35+ years of experience, and world-class equipment (BOBST M1, HP Indigo, Grafotronic HI3), and you have a partner no general printer can match.

Can I visit your facility?

Absolutely. We welcome facility visits from prospective and existing clients. Contact our team to schedule a tour of our manufacturing operations, R&D laboratory, and quality inspection systems. We are proud of what we have built and happy to show you how your labels are made.

What are your sustainability commitments?

We hold ISO 14001:2015 environmental management certification. Our sustainability program includes waste reduction, energy efficiency, responsible material sourcing, and ongoing investment in cleaner production technologies. We believe the rubber and tire industry we serve demands responsible manufacturing partners.

Let Us Show You What 35 Years of Dedication Looks Like

Whether you are evaluating a new label supplier, looking for a specialist who understands tire manufacturing, or simply want to talk to someone who has been doing this for decades — we are here.